Monday, March 15, 2010

Tuesday, March 9, 2010

Packaging

After viewing multiple packaging from staples, best buy, and other online packaging, I've seen the different styles of packaging and how some tend to lean more corporate then others. I think I want to sway towards the corporate looking packaging. I like the idea of a clean looking package with simple design.

I really liked the Microsoft packaging for windows. I like how the design is simple, yet attractive and adds a creative approach to this corporate looking packaging. I think that consumers will see this packaging and immediately become attracted to the continuity of the different programs within the windows software.

Friday, March 5, 2010

Packaging

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as acoordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use.(wikipedia.org)

Packaging may be looked at as being of several different types. For example a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or household.(wikipedia.org)

Package design may take place within a company or with various degrees of external packaging engineering: contract engineers, consultants, vendor evaluations, independent laboratories, contract packagers, total outsourcing, etc. Some sort of formal Project planning and Project management methodology is required for all but the simplest package design and development programs. An effective quality management system and Verification and Validation protocols are mandatory for some types of packaging and recommended for all.(wikipedia.org)

  • Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
  • Secondary packaging is outside the primary packaging, perhaps used to group primary packages together.
  • Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.